I didn’t grow up with a silver spoon, but I also didn’t grow up deprived. My parents made sure the basics were covered. My dad built a very successful company and taught me everything he could about life, business, and relationships. My mom was the glue of the family—always supportive, always present.
The problem was they didn’t play well together. Strong personalities clashed, divorce followed, and chaos spilled into our lives. That’s when I learned my first major lesson: bad personal decisions create bad financial outcomes. What happens “at home” always bleeds into your balance sheet.
I had to grow up fast. Out of necessity, I became resourceful. I dove into books, online research, and economics—anything that could help me understand how money actually works. If I could reverse-engineer the rules of the game, I figured I could make them work in my favor.
Chasing Shiny Objects
Like many, I got caught up in the “make money online” world early on. Gurus sold the dream of passive income, and I wasted years bouncing from one project to the next. Failure after failure made me question if I was the weak link. But experience eventually showed me the truth: the marketplace doesn’t care who you are—it only cares about the problems you solve.
I tested every model:
- Agencies & Online Services: Great margins, but nearly impossible to acquire customers cold.
- E-commerce: Either tie up money in inventory or chase emotional/trendy products that never last.
- SaaS: High upfront costs unless you can code and master market analysis.
- Affiliate Marketing: Works best organically, but lacks LTV leverage compared to owning fulfillment.
Every model works, and I’ve made tons of money with all of them. But eventually I just wanted something cut-and-dry. Tons of cash without the customer service, ad platform bans, low margins, list goes on. — The nuance is what most people miss.
Why Boring Businesses
If you don’t have capital, you need a business that costs almost nothing to start. That usually means services—online or offline.
Personally, I lean toward cut-and-dry service businesses. The kind where customers don’t care about shopping price—they just need the problem solved so their lives can function normally.
Examples:
- Mold remediation
- Legal services
- Medical equipment rentals
- Construction equipment rentals
- Waste management
These are industries people must pay for. Compare that to interior design, fashion influencing, or life coaching—those might work, but they’re not the fastest track to wealth for the average person.
My Path
I’m living proof you don’t need advantages to win. No trust fund, no degree, no venture capital—just boring services in unsexy industries that lead into my first $1M.
That company today is still my day job, generating a steady $30K/month bottomline (let’s normalize talking about bottomline).
My night job is the Boring Business Academy—a project I built to help everyday people create the same kind of results with sustainable service companies. Through my newsletter, blog, and the Academy, I share proven frameworks, playbooks, and deal flow that turn necessity-driven industries into predictable, scalable cash-flow businesses.
If you’re tired of chasing shiny objects and want:
- Zero nuance
- Zero starting capital
- Real equity value
- Real, necessity-driven demand
…then you’re in the right place.
The Boring Business Academy is where everyday entrepreneurs learn how to build cash cows that last. No hype, no trends—just sustainable businesses that print cash month after month. Facilitated by Logan Zane