(And they’re not what the gurus are selling you.)
The biggest lie on social media is that your only options are chasing “get-rich-quick”, or buying a laundromat with an SBA loan.
Neither of which will make you wealthy.
👉 If you’re tired of chasing hype cycles and want to build something real, join the Boring Business Academy today.
Why Necessity Beats Hype
Most entrepreneurs chase emotionally-charged industries because they look sexy — fashion, fitness, lifestyle, or whatever’s trending. But the reason names like Elon Musk actually break through is because they plant themselves in necessity-driven markets first — then layer innovation, differentiation, and narrative on top.
They’re not carving out new market categories. Or new ideas.
My only goal is to get more entrepreneurs to at least consider necessity-driven industries over emotionally charged ones.
My Story (The Short Version)
I did all the stuff as a kid: sold duct tape wallets, flipped furniture, flipped cars. I was always building, testing, and trying to make something out of nothing.
But here’s where I really got started:
- eBay → My first half success (didn’t work long term).
- Solar → learned how to sell face-to-face.
- Home Security → scaled recruiting & sales (transitioned from outbound to inbound).
- Lead Generation → learned how to do lead gen, sold leads to industries like towing, real estate brokerages, and wholesalers.
- Regional Home Services → built and ran lean, high-margin (this is what got me to $1M).
Whats next?
- Day Job: Scaling Home Services → now I’m building my service company into more locations.
- Night Job: Boring Business Academy → where I teach people how to follow suit if they want real ownership and equity value.
👉 The lessons I learned through these stages are the same ones I now share inside the Boring Business Academy, so you can shortcut years of trial and error.
The real problem isn’t that you can’t work hard or make money — it’s that you’ve been chasing fragile, copy-cat business models.
Trendy plays like dropshipping, agencies, or crypto look exciting, but they collapse the second the market shifts. Not because of the method of fulfillment, but rather the products and services you’re choosing to sell. They’re easy to copy, they have no moat, and the revenue is unstable.
What nobody tells you is that the most profitable, sustainable businesses aren’t flashy at all — they’re boring. The industries tied to everyday needs, not wants. The businesses with built-in defensibility and cash flow that doesn’t vanish overnight.
In my option no one is actually doing anything about this..
Sure Alex Hormozi and his team can get you to $50M or $100M, but you have to already have a successful business for them to even consider working with you.
Or codie sanchaez can help you buy one with an SBA loan, but debt is contradictory to the entire reason we’re doing this.
I however am goin to help the people that are at Zero, build into these industries they talk about on social media.
The problem is simple: you’ve been pointed at the wrong game by public figures, and not given the skills to execute.
The good news? You don’t need to reinvent the wheel.
You don’t need the next viral app, a warehouse full of products, or a massive team. You need to position yourself in the right kind of business — the ones built on boring, necessity-driven demand.
These are businesses that people pay for every single day, no matter the economy. They may not trend on Twitter, but they quietly generate millions — and they do it with stability.
That’s what the Boring Business Academy is about.
I built my own ‘boring’ service business into a Regional Company by focusing on fundamentals, not fads. And now, I’ve distilled everything I know into a simple playbook that shows you how to start, grow, and scale in these overlooked industries — without wasting years chasing the wrong things.
This isn’t about shortcuts. It’s about building a business that lasts — one that can put $30K/month (and beyond) into your pocket consistently.
I’m not talking theory here. I’ve lived it.
I took a simple home-service business — the kind most people overlook — and scaled it past $30K per month (profit). Month after month, I’ve pulled in $30K+ consistently, even when the economy was shaky.
And I’m not the only one.
Look at the INC 5000 list and you’ll see it packed with “boring” companies: construction firms, cleaning services, restoration businesses, logistics providers. They don’t make headlines, but they print money year after year.
Inside the Academy, I break down real-world case studies and success stories — not just mine, but from everyday people who built sustainable businesses in industries like:
- Cleaning & Restoration
- Property Services
- Trades & Construction
- Waste Management
- Biohazard & Specialty Services
These aren’t unicorn startups. They’re cash-flowing, recession-resistant businesses that anyone willing to execute can step into.
What You Get Inside The Academy
When you join the Boring Business Academy, you’re not just getting “information.” You’re getting a complete system designed to help you start, grow, and scale a real business that lasts.
Here’s what’s inside:
- The Boring Business Blueprint Step-by-step framework for identifying, launching, and scaling necessity-driven businesses. No fluff, no theory — just fundamentals that work.
- Industry Playbooks Deep dives into high-margin, high-demand industries (cleaning, restoration, trades, property services, waste management, etc.). Learn exactly where the opportunities are and how to enter lean.
- Revenue Systems Marketing, sales, and operations strategies tailored for boring businesses. From local SEO to hiring your first crew — we cover the mechanics that actually move the needle.
- Case Studies & Success Stories Real examples from operators who’ve built $20K/month+ businesses in unsexy niches. See how they did it, and model their playbook.
- Community Access Surround yourself with other builders inside a private group who are serious about creating sustainable wealth. No trend-chasers, no wannabe gurus — just real operators that contribute to society.
- Live Q&A Calls Get direct answers to your questions, clarity on roadblocks, and insight into your specific situation — so you never stay stuck.
- Resource Vault Contracts, templates, checklists, and tools I use in my own business. Save time, avoid mistakes, and move faster.
This isn’t a course you watch once and forget. It’s an academy, program, and classroom designed to turn you into an operator over a period of time with a business that consistently pays you, month after month.
What It’s Worth (and What You Actually Pay)
If you decided to buy instead of build your business…
- Buying into a franchise = $120,000–$5M
- Average SBA 7(a) loan = $458,500 + interest
- Full-stack marketing retainer = $3,500+/month (unless included with franchise fees)
That’s the cost of playing the game the traditional way.
Now, if you tried to piece my system together on your own…
- Hiring a consultant to build your business blueprint = $5,000+
- Industry-specific playbooks from specialists = $5,000+
- Marketing and operations coaching = $3,000+
- Access to a serious community of operators = $1,500+/year
- Live Q&A with someone who’s done it = $5,000+
- Templates, contracts, and resources = $1,000+
That’s well over $15,000 (without even touching the debt, overhead, and buy-in of franchises or SBA loans).
But that’s not what you’ll pay today.
When you join the Boring Business Academy, you get all of it for just $149/month.
No hidden fees. Cancel anytime.
One good decision, one new client, or one simple deal can cover your membership many times over.
The Academy is not for you if:
You’re already doing $1m annually (profit)
You’re looking for quick hacks instead of building a real business
You’re obsessed with startup culture, instead of necessity-driven businesses
Your Objections (and the Truth)
“I don’t know what business to start.”
That’s exactly why the Academy exists. We break down multiple boring, necessity-driven industries, show you where the opportunities are, and help you pick the one that fits your life best.
“I don’t have a lot of money to invest right now.”
You don’t need $100K for a franchise or half a million for an SBA loan. Most boring businesses can be started lean — sometimes with just a few hundred bucks and sweat equity. The Academy shows you how.
“What if I don’t have the skills or experience?”
You don’t need to be an expert tradesperson or a marketing pro. You’ll learn the fundamentals of operations, marketing, and management inside the Academy. You can rent equipment, subcontract labor, and use our templates to hit the ground running.
“I’ve failed at business before — why would this be different?”
Most failed attempts were in fragile, trend-chasing industries or an entirely new idea of your own. The difference here is stability. We focus on boring, defensible businesses that have been proven to work for decades.
“I don’t have time — I already work a job.”
Plenty of members start their first project part-time (including myself). The Academy is designed for busy people — you can apply what you learn in small chunks and grow at your own pace.
Frequently Asked Questions
Q: How much does the Academy cost?
A: Membership is $149/month. No contracts, no hidden fees, and you can cancel anytime.
Q: Do I need a lot of money to start a business like this?
A: No. Most boring businesses can be started lean with low upfront costs. You’ll learn how to enter industries without the heavy debt of franchises or SBA loans.
Q: What industries does the Academy cover?
A: We focus on necessity-driven businesses: cleaning, restoration, trades, property services, waste management, biohazard, and other overlooked industries with proven demand.
Q: How is this different from buying a course?
A: The Academy isn’t just content. You’re getting frameworks, playbooks, live Q&As, and a private community of operators who are building alongside you.
Q: I don’t know what business to choose. Will this help me decide?
A: Yes. We provide clarity on different industries, the pros and cons of each, and help you select the path that best fits your resources and goals.
Q: What if I don’t have business experience?
A: That’s fine. The Academy is designed for beginners and walks you through marketing, operations, hiring, and scaling from the ground up.
Q: How much time do I need to commit each week?
A: Most members spend a few hours per week applying what they learn. Many start while working a job and scale up once their business gains traction.
Q: Will this work in my city?
A: Yes. These industries are tied to needs, not trends, and are in demand everywhere. The strategies are adaptable whether you’re in a small town or a major metro.
Q: What happens if I get stuck?
A: You’ll have access to live Q&A, the community, and me — so you can get answers, feedback, and clarity when you need it.
It’s Time to Pick the Right Game
You’ve seen why trendy businesses collapse. You’ve seen how boring businesses quietly print cash. You’ve seen the playbook, the proof, and what’s inside the Academy.
Now it’s your move.
For less than what most people spend on coffee each day, you can plug into the systems, playbooks, and community that can take you from “stuck” to $20K/month and beyond.
No massive franchise buy-in. No SBA loan debt. No guessing in the dark.
Just a proven path, the right guidance, and a group of people building alongside you.
👉 Join the Boring Business Academy today for $149/month
Cancel anytime. One new project could pay for your membership ten times over.